Understanding B2B Distribution Strategy In The Travel Industry News
The travel industry operates through a complex and fascinating network of distribution channels that ensure products and services efficiently reach end consumers.
In the B2B sector, these channels play a crucial role in optimizing operations and maximizing business opportunities. Let’s explore the main groups:
Wholesalers, Bedbanks, and DMCs/Receptives
- Wholesalers: Purchase large volumes of travel products to resell to businesses like travel agencies and tour operators, ensuring availability and competitive pricing. Examples:, Tourico Holidays.
- Bedbanks: Act as intermediaries, storing accommodation inventories and distributing them to travel agencies, bridging the gap between hotels and sales points. Examples: BedbankGlobal.
- DMCs/Receptives: Local specialists offering customized products and services in specific destinations, sold through travel agencies and tour operators. Examples: Abercrombie & Kent, Kuoni Destination Management.
Web Platforms and Metasearchers
- Web Platforms: Sites like Booking.com and Expedia.com offer real-time access to a wide range of travel products, facilitating transactions for intermediaries and suppliers. Examples: Agoda.
- Metasearchers: Services like Kayak and Skyscanner compare prices from various providers, redirecting users to complete purchases on the providers’ sites. Examples: Kayak, Skyscanner, Trivago.
Packaged Products and Airlines
- Packaged Products: Combine travel services like flights, accommodation, and activities into single packages, offering cohesive solutions directly to consumers. Examples: TUI, Thomas Cook, Apple Vacations.
- Airlines: Sell tickets and collaborate with other providers to offer complete travel packages, also managing loyalty programs with exclusive benefits. Examples: Emirates Holidays, American Airlines Vacations.
Corporate and Loyalty Programs
- Corporate Programs: Offer tailored travel products and services with additional benefits and incentives, enhancing satisfaction and loyalty among exclusive member groups. Examples: American Express Global Business Travel, CWT (Carlson Wagonlit Travel).
Retail Travel Agencies and B2B Distribution Groups
- Retail Travel Agencies: Provide personalized consulting and sell travel products directly to consumers through physical locations. Examples: Flight Centre, Hays Travel.
- B2B Distribution Groups: Facilitate the flow of products from suppliers to end consumers, optimizing distribution and expanding product reach. Examples: Travel Leaders Group, Virtuoso.
Roibos facilitate this distribution strategy by providing advanced tools and platforms that streamline and enhance the entire process in a easy and transparent manner.
Thoughtful Thursday: Understanding B2B Distribution Strategy in the Travel Industry was last modified: August 19th, 2024 by
