UN Tourism and Hotelschool The Hague Collaborate to Shape the Future of Global Hospitality Industry
UN Tourism & Hotelschool The Hague partner to drive innovation and foster new ventures in the hospitality sector, shaping its future sustainably.
A recently signed Memorandum of Understanding (MoU) is set to invigorate the hospitality sector by driving innovation and creating new business opportunities. It focuses on fostering entrepreneurship and education, particularly through collaborative innovation projects that aim to revitalize tourism with a special emphasis on hospitality services. Currently, one-fifth of the entrepreneurs within the UN Tourism Network are engaged in hospitality-related ventures, showcasing dynamic and inclusive initiatives across various industry stakeholders.
This MoU builds on the solid foundation of UN Tourism’s innovation network, enhancing connections between emerging startups and potential backers, and facilitating the exchange of knowledge and skills via cooperative events, shared communication platforms, and media engagement. This collaboration highlights a mutual commitment to a sustainable industry future and aims to provide inclusive, impactful learning experiences worldwide, as evidenced by the Sustainable Hospitality Challenge hosted by Hotelschool The Hague.
Foundations for an Innovative Future
Ms. Natalia Bayona, Executive Director of UN Tourism, expresses: “Unfortunately 90% of startups within the hospitality sector eventually do not succeed. A decent tourism education and knowledge of the hospitality sector is necessary to develop a disruptive and well-functioning product. Through our collaborative efforts, we aspire to alter this trajectory by offering a more robust foundation, fostering invaluable connections, and providing a conducive testbed for emerging startups. Given that technology now permeates 70% of tourism enterprises, it is imperative that these startups are seamlessly integrated into the ecosystem, connected with pertinent stakeholders, and afforded the opportunity to validate their solutions in real-world settings before embarking on a larger scale.
Ms. Regine von Stieglitz, President of the Board of Directors of Hotelschool The Hague says: “At Hotelschool The Hague, we provide our students with the perfect balance of theory, real-world experience and applied research to prepare them for a career in the hospitality industry. We develop leaders who shape our global industry and drive it to give back more than it takes. We are proud to join forces with UN Tourism. We fully embrace their vision to Foster Innovation in the Hospitality Industry. In fact, our Sustainable Hospitality Challenge is a student competition designed to enhance the evolution of sustainable practices in hospitality, aligning seamlessly with the objectives of UN Tourism.”
Founded in 1929 and supported by the hospitality industry, Hotelschool The Hague offers advanced education and pioneering research in international hospitality management. The institution focuses on sustainability transformation and digital advancements, training students to become distinguished hospitality leaders worldwide.
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