Consolidation Heats Up in Mid-Scale Market

Consolidation Heats Up in Mid-Scale Market

Shaking up the mid-scale hotel market, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. This strategic buy comes as established hospitality giants like Hilton seek to expand their portfolio and cater to the evolving preferences of millennial and Gen Z travellers. Graduate Hotels, known for its youthful vibe and focus…