AlUla introduces its first global campaign, “Forever Revitalising” – Business Traveller
Saudi Arabia’s AlUla has released its first-ever global campaign. Titled “Forever Revitalising”, the creative communications initiative aims to be more than a traditional destination marketing campaign, trying to educate travellers worldwide through a “cultural promise” that raises awareness around the history, people, and other aspects that make the destination so unique. Kicking off in major…