Sutton Hall’s Journey To Boosting Direct Bookings With A Seamless Booking Engine Featured
Norfolk’s Sutton Hall joined STAAH to enable a seamless booking experience for guests that was also easy to manage in the backend.
Sutton Hall offers the perfect country retreat to enjoy an exclusive getaway. This stunning Georgian red-brick house sits within twenty-two acres of unspoiled Norfolk countryside, combining the warmth and comfort of a home away from home with wide open spaces, perfectly showcasing Norfolk’s “big skies.”
The property features six beautifully appointed en-suite bedrooms and sleeps up to twelve. It also boasts an open-plan kitchen with an Aga, sitting rooms, a pool room, a nursery, and a spacious patio that includes a hot tub, offering unrivaled views from sunrise to sunset. 
A Potentially Hindered Guest Booking Experience
Every hotelier can vouch for the importance of a good guest experience, including on the hotel website. User-driven design and easy functionality, particularly for bookings, can make a significant improvement to the guest experience and the bottom line.
With its previous technology partner, Sutton Hall was lagging behind in providing this seamless online experience to its guests, potentially affecting guest satisfaction and losing revenue. On the channel management front, overbookings and incorrect pricing were adding to the poor online experience for Sutton Hall. The property adopted the STAAH booking engine to prevent these issues from arising. Concerns around these issues have been put to rest since joining the STAAH network, and there has also been an increase in revenue, including direct revenue.
A Smooth Start with Tangible Benefits Following
The setup and onboarding with STAAH were quick and seamless. Being completely customizable, the themes, fonts, and color schemes of the booking engine were easily updated to match the Sutton Hall website and brand. Mobile-friendly and user-friendly, with a three-step booking process and featuring powerful revenue management capabilities, the booking engine is designed to drive up conversions. It is connected to iCal, which links it up to more partners and drives up efficiency.
The STAAH channel manager has ironed out distribution issues through real-time XML-based updates of inventory and rates across multiple channels. Online reach for Sutton Hall has increased by harnessing the power of STAAH’s 500+ OTA connections.
The combined power of the STAAH booking engine and channel manager has resulted in Sutton Hall having greater visibility of the guest journey to booking, driven by powerful insights from STAAH. Using advanced features to manage inventory and rates, the property now has the power to easily optimize every step of this guest journey to drive up revenue. Less than a year on, the results of this integration are visible on the books for Sutton Hall.
24/7 Customer Support
Nothing speaks louder about the quality of a provider than customer service, and STAAH passes with flying colors according to the team at Sutton Hall.
While its features, functionality, and experience are second to none, STAAH’s biggest advantage is its customer service team, which proactively helps hoteliers utilize the platform to its full potential, assisting properties in realizing their goals. Knowing the importance of every booking, STAAH prioritizes responses to issues and questions in a timely fashion to minimize the impact on guest experience. Thanks to STAAH, Sutton Hall has made a promising start in unlocking revenue, driving a more robust online booking rate, and delivering a great online guest experience.
Sutton Hall’s journey to boosting direct bookings with a seamless booking engine was last modified: September 10th, 2024 by
