Quick wins to save money #3: How hotels can overcome the top 10 kitchen waste misconceptions | SiteMinder | Hotel Insights, Hotel Management, How to, Sales + Marketing
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Quick wins to save money #3: How hotels can overcome the top 10 kitchen waste misconceptions | SiteMinder | Hotel Insights, Hotel Management, How to, Sales + Marketing

By Clare Riley, Content and Editorial Manager, SiteMinder You know you’re in control of your hotel’s kitchen and you also understand your food purchase costs and where that money goes. But did you know that food waste counts for a significant 15% of those costs? That’s according to the third in a series of reports…

How To Increase Your Hotel’s Brand Loyalty
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How To Increase Your Hotel’s Brand Loyalty

One of the biggest challenges currently facing hotels is the erosion of guest loyalty and the struggle to retain awareness and relevance. Travellers now have a greater focus on finding the best possible offer they can from any source. One of the reasons for this is that hotels still aren’t providing an adequate level of…

Hotel Customer Service: How to use Twitter to engage & listen to your guests | SiteMinder | Guest Experience, Hotel Management, Online Reviews, Sales + Marketing, Social Media
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Hotel Customer Service: How to use Twitter to engage & listen to your guests | SiteMinder | Guest Experience, Hotel Management, Online Reviews, Sales + Marketing, Social Media

When it comes to posting and sharing content, Twitter is less effective than Facebook and Instagram, and staff can find it overwhelming to keep on top of the continuous, snappy engagement that this social media platform demands. That said, its 320 million monthly users can’t be ignored, and Twitter is without doubt the best social…

3 simple ways Travelodge used guest experience to deliver double-digit growth
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3 simple ways Travelodge used guest experience to deliver double-digit growth

In 1985 Travelodge set out to become the UK’s leading value hotel brand. More than 30 years later, it’s the UK’s largest independent hotel brand with 500 hotels and 37,000 guest bedrooms. In its most recent annual trading statement for 2015 the hotel business delivered some exceptional financial results, including: increased year-on-year total revenue by…