The global music tourism market is set to grow at a CAGR of 8.5% until 2032 to $13.8 billion, as per the latest research study. This is fueled by the meteoric rise in demand for live events post-pandemic, coupled with the increase in music festivals around the world. According to conservative estimates, Taylor Swift’s Eras…
Nestled in the vibrant landscape of Southern Vietnam, Ho Chi Minh City captures the hearts of travellers with its unique charm and a rich cultural tapestry. In this blog post, we delve into the heart of Ho Chi Minh City’s allure, focusing on the city’s remarkable hospitality and vibrant spirit that create lasting impressions on…
To succeed in hospitality, hotels must go beyond room bookings, tapping into ancillary services to drive growth amidst changing markets. In the competitive world of hospitality, maximizing revenue from room bookings alone is no longer sufficient for sustaining growth and profitability. With market dynamics constantly evolving, hotels must explore and innovate beyond traditional revenue streams….
In today’s digital age, social media has become a powerful tool for hotels to engage with guests, build brand awareness, and drive bookings. However, with so much content out there, it can be challenging for hotels to get noticed among all the competition. To help you unlock your hotel’s social media potential, here are some…
In the competitive hospitality industry, securing direct bookings is vital for hotel success. Relying solely on third-party platforms can reduce profitability and control. But why is it important to develop winning strategies to increase direct bookings? Direct bookings boost profits by cutting commission fees and allow hotels to build better guest relationships. They enable personalized…
In the fast-paced hotel industry, understanding the preferences of travelers from various regions is key to thriving in a competitive market. China, with its vast and diverse culture, represents a significant market for hotels seeking to attract global guests. In this blog post, we will explore strategies for hotels to attract Chinese travelers and discuss…
Crafting a strategic plan for guests to make direct bookings at your hotel is crucial, particularly for Gen Z visitors who appreciate technology and unique experiences. In contrast to their predecessors, Gen Z values authentic, personalized experiences, transparency, sustainability, and seamless digital interactions. To optimize direct bookings, hotels should tailor their strategies to align with…
As hotels brace themselves for the future, it’s crucial to anticipate and embrace the exciting preferences that today’s travelers are seeking. In the ever-evolving landscape of travel, the year 2024 holds a promise of transformative shifts that extend far beyond the conventional idea of accommodation. Let’s delve into six compelling trends that will shape the…
For hotels, leveraging Instagram ads is not just about showcasing the aesthetics but a strategic approach to drive direct bookings. In this article, we will explore effective strategies to boost your hotel’s presence on Instagram, comprising both essential tactics and creative methods. Before we talk about Instagram Ads let’s talk about a few essentials to…
The ever-changing landscape of SEO keeps hotel marketers on their toes. Here we delve into some pivotal considerations for your 2024 and beyond strategy. Search platforms have expanded More generically, search is no longer limited to a single platform – Google. People are turning to various platforms seeking answers to their questions. From TikTok to…
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