ABTA Members, Enhance Your Marketing Strategy with Travel with Confidence Videos

Our ongoing commitment to our members is reinforced with our premier ‘Travel with Confidence’ promotional initiative, aimed at motivating individuals to make their bookings with an ABTA member. This week marks the release of a collection of new videos designed to bolster members’ marketing efforts and enhance their presence on social media platforms.

These videos feature testimonials from customers of ABTA members, discussing their motivations for choosing ABTA-affiliated holiday bookings. Highlighting the trustworthiness of ABTA members, these narratives focus on the benefits of booking with confidence, including ‘peace of mind’, ‘reassurance’, and ‘flexibility’. They serve as a powerful endorsement, especially for those considering their first holiday booking through an ABTA member.

Explore our ‘Travel with Confidence’ video series in the Member Zone, and feel encouraged to disseminate them through your social media outlets or in any way that suits your strategy. This resource is particularly valuable for members operating with limited marketing resources, offering them a cost-free option to diversify and enhance their direct-to-customer marketing efforts.

Remember, the ABTA brand holds significant sway with consumers, so incorporating the ABTA logo in your marketing materials can further amplify your message.

The post ABTA Members, Enhance Your Marketing Strategy with Travel with Confidence Videos appeared first on Travel And Tour World.



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